Search Engine Optimization (SEO)
So what is SEO? SEO is the process of improving the visibility and rank on a search engine for a given website. Google Search uses algorithms and is quite a complex system, where it decides how any given page will rank in the mobile or desktop search results. Google publicly announces changes to its algorithms often. Allowing professionals to fine tune a websites SEO to score higher rankings.
Page speed is one item that comes front and center, when it comes to SEO. It is so critical that Google has made it a ranking factor. Makes sense, being that the faster a page loads, the better chance one has to achieve user engagement. Users want and expect pages to load quickly. Otherwise, they lose interest. Thus, SEO optimization is necessary to achieve the fastest page load times possible.
Other ranking items vary, depending on the updates to the algorithm and the site content. Overall, there are many tools a SEO professional uses which is intertwined into the HTML markup that ensures better placement on search engines. In addition, growing the backlinks to a site is imperative. In particularly the credibility of backlinks. Are they relevant, trustworthy, authoritative, and diversified sources? The better the backlinks, the higher the ranking.
If you are interested in my SEO services, give me a call or email me.